Fractional Head of Marketing for biotech, medtech, and foodtech startups.
I build the spine—positioning, go-to-market strategy, and PR—that holds up under clinical, scientific, and investor scrutiny.
Early-stage health companies fail because:
The positioning is fuzzy, so marketing pieces live in silos
The narrative doesn’t hold up in front of all the stakeholders
The order of operations is wrong because no one owns go-to-market sequencing. They hire before they know what they’re hiring for. They spend before they know their goals and KPIs.
Founders are so close to the product they created that they believe the innovation speaks for itself — but the skeptical clinician, investor, reporter, or patient disagrees.
You don’t need a freelancer executing a brief. You need the spine — the thing that connects positioning, funnel, PR, and content so the business moves as one coherent thing instead of pulling itself apart in five directions.
In 2026, for a donor human milk biotech company, I built:
A full B2B clinical sales funnel strategy — from persona and objection-handling through sales enablement, grounded in how NICU purchasing decisions actually get made
A research-driven PR strategy built around original data and third-party credibility, designed to earn coverage beyond the neonatal category — not just product announcements
A website content audit and prioritization map that caught a product-availability and credibility gap before it became a public problem
Who I Work With
Founders building biotech, medtech, and foodtech companies at Series A–C, post-product and pre-scale — where a coherent story has to hold up to clinical, scientific, and investor scrutiny simultaneously, and there’s no marketing hire to own it yet.
About Laura
I’ve watched great ideas and innovative products get buried under an incoherent or vague narrative — in hospitals, in restaurants, in biotech labs. Range is why I catch it fast. Most recently, that meant building the commercial marketing function for a clinical-stage biotech from the ground up: funnel, PR, content, positioning.
I work for founders who need a Head of Marketing before they can justify hiring one. I work fast, I write clearly, and I tell founders what they don’t want to hear before a board member or investor does.
Ready to talk?
If you’re building a biotech, medtech, or foodtech company and need marketing leadership before you’re ready for a full-time hire, let’s talk.